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Birmingham-Southern College (BSC) has a rich history of preparing
young men and women for bright and productive futures. We provide
a liberal arts education of distinctive quality—one that challenges
our students to think independently, to examine the arts and sciences
aesthetically and critically, and to communicate clearly.
The BSC Visual Identity System is a system of communication that ties all
our departments, offices, special programs and centers together. This is
achieved through the identification of graphic elements and standardized
guideline variations of these elements for consistent use across
multiple mediums.
It is crucial that we use these elements wisely and responsibly, for they are
our identity.
Our Visual Identity System is a focused branding strategy, where the BSC
wordmark is the primary identifier for all departments, offices, programs
and centers. The identity guidelines are structured to assist in targeting
our respective audiences and providing appropriate tools to deliver your
messages strongly and effectively. Adhering to these guidelines reinforces
the reputation of the whole college and all its parts.
BSC Visual Identity System
INTRODUCTION