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BSC
Birmingham-Southern College
Primary Color Palette
Black, gold and white comprise the primary color palette.
They should be the dominant colors used when designing
all print materials. PMS and CMYK codes are provided to
allow for exact matching.
Secondary Color Palette
The secondary color palette includes a range of tones that
complement the primary colors without overpowering
them. The secondary palette includes a range of colors
that can add a deep, rich quality to the materials. These
colors function as accent colors and should never
overtake the design.
Colors
primary & Secondary palettes
Black
CMYK - 0,0,0,100
PMS 125
CMYK - 0,26,100,26
PMS 289
CMYK - 100,64,0,60
primary
PMS 350
CMYK - 79,0,100,75
PMSWarm Gray 3
CMYK - 0,4,8,17
secondary
PMS Cool Gray 11
CMYK - 0,2,0,68
PMS 188
CMYK - 0,97,100,50
PMS 4625
CMYK - 0,60,100,79
PMSWarm Gray 11
CMYK - 0,17,34,62
White
CMYK - 0,0,0,0