2015 Visual ID Manual

Typefaces

FORMAL body text font

The ITC Giovanni Family

The formal body text typeface for Birmingham-

Southern College is Giovanni. This typeface is

a versatile serif font from International Type

Corporation and was inspired by classical typefaces

for an elegant, functional design.

When circumstances require a font more appropriate

for lengthy copy (e.g., in an annual report or

magazine) and more formal communications (e.g.,

an invitation or letter), the communicator should

use Giovanni Book. It should be used secondarily

to Dobra Slab and not in headlines. Body copy can

be set at 9 to 14 point, but 9 point over 12 point

leading is standard for lengthy copy. Here are other

recommendations for longer copy blocks:

- 10 point type over 13.5 point leading

- 11 point type over 14.5 point leading

- 12 point type over 16 point leading

- 13 point type over 17.25 point leading

- 14 point type over 19 point leading

Giovanni is readily available for purchase online

at various sites. Please contact the Office of

Communications at x4902 or

[email protected]

for details.

Giovanni Book

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Giovanni Bold

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Giovanni Book Small Caps

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Giovanni Black

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1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./

Giovanni Book Italic

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1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./

Giovanni Bold Italic

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1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./

Giovanni Bold Small Caps

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1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./

Giovanni Black Italic

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1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./