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Birmingham-Southern College Catalog 2017-2018
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ACADEMIC PROGRAMS
BA 320 Management Principles and Organizational Behavior (1)
A study of the nature and problems of planning, organizing, staffing, directing, and
controlling organizations. A Leadership Studies designated course. Prerequisites: BA 201
and completion of at least 12 regular term units. Fall, Spring.
BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product
development as well as to how transactions in the marketplace are initiated, motivated,
facilitated, and consummated by both business and non-business organizations.
Prerequisites: BA 201 and completion of at least 12 regular term units. Fall, Spring.
BA 351 Arts and Nonprofit Marketing (1)
A focus on practical applications in the marketing of the arts in today’s increasingly
competitive economic environment. Designed to appeal to both artists and others who
endeavor to work in marketing in non-profit organizations, a particular emphasis will be
placed on understanding audiences/markets and building participation in organizational
programs and services.
BA 363 Legal Environment of International Business (1)
An examination of selected topics of the international legal environment as applied to
businesses as they operate domestically and internationally. Emphasis will be on U.S.
laws. The impact and interaction of foreign laws on U.S. businesses will be included.
Prerequisites: BA 201 and at least sophomore standing. Fall, Spring.
BA 372 Principles of Finance (1)
An introductory course in the principles of financial analysis directed at developing the
tools necessary for sound financial decision making. Major topics include an overview of
the financial environment, valuation, financial forecasting, and capital budgeting. Lab
required. Prerequisites: AC 221, EC 202, MA 207, and completion of at least 12 regular
term units. Fall, Spring.
BA 400 International Strategic Issues (1)
A study of the international business organization as a device for mobilizing people and
resources to accomplish organizational objectives. Major topics include strategy
formulation and implementation in a global environment with particular attention to
organizational leadership, role of culture, and ethical and socially responsible decision
making. A Leadership Studies designated course. Prerequisites: BA 320, BA 350, and
BA 372. Fall.
BA 414 Investments (1)
A study of various financial instruments and investment theories. The primary objective
of this course is to develop analytical tools for making investment decisions and to learn
practical applications of investment theory. These tools facilitate portfolio selection and
the relationship between risk and return. The application of these tools leads to an
understanding of stocks, bonds, options, and mutual funds. Prerequisite: BA 372.