32 / 46
30
As stated earlier on page 7, for named centers and programs with either
1) external visibility for prospective students, their parents and alumni,
and/or 2) integral association with a BSC academic area, approvals
may be considered for a graphic element to be used on only internal
correspondence (e.g., specialty promotional items, banners and certain
collateral materials), as long as there is a clear visual separation and
delineation between the BSC wordmark and the graphic element
(samples shown right). The graphic element cannot be grouped with the
BSC wordmark in any way as to appear as a larger composite mark (see
page 9). Graphic elements may never be used on letterhead, envelopes or
business cards. The BSC wordmark must always be
the dominant element
of any advertising for the college, its centers and programs.
Please contact the Office of Communications at x4902
or
[email protected]with questions about the college’s policy
for named centers and programs.
Publications/Design Samples
named centers’ and
Programs’ materials
i
2
iNternship initiative
BSC
Birmingham-Southern College