2015 Visual ID Manual

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16
Typefaces
primary body text font
The Leitura Sans Family
The primary body text typeface for Birmingham-
Southern College is Leitura Sans. This typeface is a
versatile sans serif font.
When circumstances require a font more appropriate
for lengthy copy (e.g., in a recruiting poster or
brochure), the communicator should use Leitura
Sans Grot 1. It should be used secondarily to Dobra
Slab and not in headlines. Body copy can be set
at 9 to 14 point, but 9 point type over 12 point
leading is standard for lengthy copy. Here are other
recommendations for longer copy blocks:
- 10 point type over 13.5 point leading
- 11 point type over 14.5 point leading
- 12 point type over 16 point leading
- 13 point type over 17.25 point leading
- 14 point type over 19 point leading
Leitura Sans, in its heavier weights, can be used for
sub-heads and smaller blocks of emphasis text.
Leitura Sans is readily available for purchase
online at various sites. Please contact the Office of
Communications at x4902 or
for details.
Leitura Sans Grot 1
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Grot 2
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Grot 3
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Grot 4
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Italic 1
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Italic 2
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Italic 3
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./
Leitura Sans Italic 4
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890-=`~!@#$%^&*()_+{}|[]\:”;’<>?,./