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Birmingham-Southern College Catalog 2017-2018
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ACADEMIC PROGRAMS
function, and institutional production of media have on local, national, and global
communities. Fall.
MFS 201 History of American Media (1)
An examination of the role of print media, radio and television, film, and computer
technology in shaping the transition of American society from traditional forms of print
and broadcast media to the rise of the information age. Emphasis will be placed on
students reading, seeing, and hearing original documents, broadcasts, and photos (or
commentaries upon them). (Also listed as HI 201.)
MFS 210 Film Analysis (1)
An introduction to the fundamental concepts and tools of film analysis. The course
focuses on learning to isolate, describe, and analyze stylistic elements of film, as well as
film narrative and narration. This course serves two purposes: to provide the necessary
descriptive and analytic tools to excel in upper-level film courses; and to deepen the
student’s appreciation of cinema by encouraging the viewing of films as richly textured
works of art.
MFS 220 Film Production I (1)
An introduction to narrative video production. The course asks students to employ the
conventions of classical storytelling to produce projects that are clear, coherent,
thoughtful, and emotionally engaging. Students will also learn how to properly use video
production equipment, including HD video cameras, professional audio and lighting
equipment, and digital editing software.
MFS 221 Film Production II (1)
An examination of non-fiction video production. Through production work, screenings,
readings, and discussion, we will explore various styles and strategies for making artwork
that draws upon the richness of the world that surrounds us. The course will focus on
employing observational filmmaking techniques to capture people and places in the
Birmingham area. Prerequisite: MFS 220.
MFS 222 Screenwriting (1)
An examination of screenwriting using classical narrative structure. The course focuses
on conventional storytelling elements like goals, conflicts, development, and resolution
and how these are employed to clearly tell a story, engage the viewers’ attention, and
elicit emotions from the audience. There will be an emphasis on using classical
storytelling devices in a coherent and creative manner.
MFS 240 Motion Picture Marketing (1)
An exploration of motion picture studio and independent film marketing. The course
explores market research, advertising strategies, image development, and creative
execution while focusing on the importance of understanding the interplay of markets,
industry, audience, consumers, and costs.