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BSC's Brand

BSC's Brand

From logos to letterheads, from print to PowerPoint, every institution has a special way of representing itself to the world. Birmingham-Southern’s Visual Identity System ties all departments, offices, special programs, and centers together with carefully chosen graphic elements that can be used across multiple mediums. Our goal is that anyone who receives a communication from anywhere on campus—from Academic Affairs to the Fine Arts Society to the Sklenar Center for International Programs—recognizes it as part of Birmingham-Southern College. It is important that we use these elements wisely and responsibility, for they are our identity.

For detailed information on how to properly use BSC’s brand correctly in any form of communication, refer to the Visual Identity System Manual. This page includes a few FAQs and tips for the public seeking to use the BSC logo or other elements of the college’s graphic identity. Thanks for your cooperation.

Q: How can I get the BSC logo for use in my publication/website?

The BSC wordmark—usually not the seal—should be used in all branding materials or communications from or about the college. See the Visual Identity System Manual for more details and secondary signature logos.

Both color and grayscale versions of the wordmark are available for download.

Q: What are the college’s colors?

A: BSC’s primary color palette consists of:
    Black (CMYK 0, 0, 0, 100)
   Gold (CMYK 0, 26, 100, 26; PMS 125)
   White (CMYK 0, 0, 0, 0)

Q: How should the college’s name be written?

A: We prefer Birmingham-Southern College (please note the placement of the hyphen) on first reference and for all formal uses. Second references may be to Birmingham-Southern or BSC (without periods). Our students and alumni fondly refer to the school as ’Southern, which may also be used in a casual context, but please note the placement and direction of the apostrophe. Please use BSC’s other nickname, the Hilltop, sparingly and capitalize it as shown here.

Q: I’m designing a poster/brochure/invitation for a campus program or event. How should I do it?

A: First, refer to the Visual Identity System Manual. For more assistance, please contact Traci Edwards, Graphic Design Specialist, at