Ream Shoreibah

Associate Professor of Marketing

ream.shoreibah.jpg Office:

212 Harbert

Contact Information:

Box 549023
Birmingham-Southern College
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4838
Office Fax: (205) 226-3080
E-mail: [email protected]

Brief Career Background:

Dr. Shoreibah joined the Birmingham-Southern College faculty after earning her M.B.A. from Indiana University and Ph.D. from The University of South Florida. She taught marketing at The University of South Florida and management at Fort Hays State University. Her research interests focus on the intersection of marketing with social issues in two contexts: integrated marketing communication and personal selling teams.

Her research has been published or presented at national and international avenues, including Industrial Marketing Management, the American Marketing Association Winter Educators' Conference, the Academy of Marketing Science Annual Conference, and the Social Marketing in Public Health Conference.

She is a member of the Academy of Marketing Science and the Society for Marketing Advances. Dr. Shoreibah also has corporate, franchising, and non-profit field experience that she draws on to complement her academic work.

Educational Background:

Ph.D., University of South Florida
M.B.A., Indiana University
B.A., American University in Cairo

Areas of Academic Interest:

Integrated Marketing Communication
Nonprofit Marketing
Personal Selling
Social Marketing

Research Interests:

Embedded marketing in the nonprofit and social marketing contexts
Gender composition in selling teams

Courses Taught:

BA 201: The Real "Bottom Line": Foundations of Business Thought
Using a variety of classic and contemporary literature, Foundations of Business Thought provides students the opportunity to explore their own and others' perceptions and opinions about business and the role individuals play in organizations—corporate, entrepreneurial, and beyond. The course reviews various viewpoints on the meaning of business, its role in society, the global context in which it operates, and the utility of its practices beyond the corporate world. In particular, the course considers objectives of business that include more than profitability, in other words, more than the "bottom line."

BA 350: Principles of Marketing
Marketing is the business function that deals most closely with satisfying customers’ needs and wants. It is unique because, increasingly, its responsibilities span departmental and even organizational boundaries. The role of marketing within the organization is to understand customer needs and preferences, then use that knowledge to design appropriate offerings for selected customers—the target market—and determine the best methods to communicate, deliver, and exchange value. Offerings can take the form of goods, services, ideas, and people, among other possibilities.

Successful organizations base their marketing strategies on sound research, pursue clear objectives, and wisely invest resources in ways that consistently satisfy customers’ needs better than competitors. To that end, this course provides students with a broad background on the nature and scope of marketing concepts and processes used in both business and nonbusiness organizations.

BA 351: Arts and Nonprofit Marketing
Developing and executing the marketing strategy of a nonprofit organization is a complex process, but is critical if the organization is to effectively compete both with for-profit and with other nonprofit organizations for visibility and funds. This is especially true as social media increasingly becomes an indispensable communications tool.    In this course, students learn the essential elements that nonprofit organizations employ to develop an overall marketing strategy, define a target market, achieve powerful branding, and execute effective communications. A particular focus is placed on social media communications.

BA 352: Digital Marketing
This course is a survey of digital marketing strategy and implementation, designed for both Business majors and others who aim to apply digital marketing in various fields. Building on a theoretical understanding, the course emphasizes the application of best practices in the areas of internet marketing, email marketing, search engine optimization, social media marketing, digital analytics, and mobile marketing.

BA 499: Entrepreneurship (Senior Capstone in Business)
This team-taught course is designed for students who aspire to become entrepreneurs and for students who aspire to work with entrepreneurs (for example, accountants, consultants, and attorneys). The course emphasizes the entrepreneurial process, including evaluating opportunities, launching the new venture, and managing the new business. The goal of this course is to familiarize students with the entire entrepreneurial process and in so doing boost their confidence in their ability to develop and operate a new venture. Emphasis is placed on identifying available resources and then matching those resources with environmental opportunities. Teams of students pitch a new business idea, create a business model canvas, run the business for three weeks, and then present the plan and experience to a group of faculty and executives.