Visiting Assistant Professor of Marketing
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4838
Office Fax: (205) 226-3080
Brief Career Background:
Dr. Shoreibah joined the Birmingham-Southern College faculty after earning her M.B.A. from Indiana University and Ph.D. from The University of South Florida. She taught marketing at The University of South Florida and management at Fort Hays State University. Her research interests focus on the intersection of marketing with social issues in two contexts: integrated marketing communication and personal selling teams. She is a member of the Society of Marketing Advances, and has presented her work at the American Marketing Association Winter Educators' Conference, the Social Marketing in Public Health Conference, and the Conference on Historical Analysis and Research in Marketing. She also has previous corporate, franchising, and non-profit field experience that she draws on to complement her academic work.
Ph.D., University of South Florida
M.B.A., Indiana University
B.A., American University in Cairo
Areas of Academic Interest:
Integrated Marketing Communication
Embedded marketing in the nonprofit and social marketing contexts
Gender composition in selling teams
BA 201: The Real "Bottom Line": Foundations of Business Thought
Using a variety of classic and contemporary literature, Foundations of Business Thought provides students the opportunity to explore their own and others' perceptions and opinions about business and the role individuals play in organizations—corporate, entrepreneurial, and beyond. The course reviews various viewpoints on the meaning of business, its role in society, the global context in which it operates, and the utility of its practices beyond the corporate world. In particular, the course considers objectives of business that include more than profitability, in other words, more than the "bottom line."
BA 350: Principles of Marketing
Marketing is the business function that deals most closely with satisfying customers’ needs and wants. It is unique because, increasingly, its responsibilities span departmental and even organizational boundaries. The role of marketing within the organization is to understand customer needs and preferences, then use that knowledge to design appropriate offerings for selected customers—the target market—and determine the best methods to communicate, deliver, and exchange value. Offerings can take the form of goods, services, ideas, and people, among other possibilities.
Successful organizations base their marketing strategies on sound research, pursue clear objectives, and wisely invest resources in ways that consistently satisfy customers’ needs better than competitors. To that end, this course provides students with a broad background on the nature and scope of marketing concepts and processes used in both business and nonbusiness organizations.