Mary Harrison

Associate Professor of Marketing

Mary Harrison Office:

Harbert 209

Contact Information:

Birmingham-Southern College
Box 549023
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4825
Office Fax: (205) 226-3080
E-mail: [email protected]

Brief Career Background:

Dr. Harrison graduated from The University of Alabama in 2011 with a Ph.D. in Marketing. Her research areas of interest are services and retailing. Her work can be found in the Journal of Service Research, the Journal of Business Research, and the Journal of Marketing Theory and Practice. Dr. Harrison has presented her research at numerous national and international conferences. She is a member of the Academy of Marketing Science and the Society for Marketing Advances. As a doctoral student, Dr. Harrison was a doctoral consortium fellow for the American Marketing Association-Sheth Foundation, Academy of Marketing Science World Marketing Congress, and the Society for Marketing Advances. Prior to her academic career, Dr. Harrison was a public relations specialist for an industrial distribution firm that has branches throughout the United States and Canada. She earned her M.B.A. from the University of Alabama where she worked as a small business consultant and family business forum coordinator at the University of Alabama Small Business Development Center. She received her B.S.B.A. from Mississippi College in Clinton, Mississippi, where she spent a semester studying in London.

Selected Publications:

Sharon Beatty, Jessica Ogilvie, William Northington, Mary Harrison, Betsy Holloway, and Sijun Wang (2016) “Frontline Service Employee Compliance With Customer Special Requests,” Journal of Service Research, 19 (2), 158-173.
Mary Harrison, Sharon Beatty, Kristy Reynolds, and Stephanie Noble (2012) “Why Customers Feel Locked into Relationships: Using Qualitative Research to Uncover the Lock-In Factors,” Journal of Marketing Theory and Practice, 20 (4), 391-406.
Sharon Beatty, Kristy Reynolds, Stephanie Noble, and Mary Harrison (2012) ,” Journal of Service Research, 15 (3), 296-315.
Mary Harrison and Sharon Beatty (2011) “Anticipating a Service Experience” Journal of Business Research, 64 (6), 579-585.

Educational Background:

Ph.D., Marketing, University of Alabama, 2011
M.B.A., University of Alabama, 2004
B.S.B.A, Mississippi College, 2002

Areas of Academic Interest:

Research Interests:
Consumer Behavior
Services
Retailing

Courses Taught:

BA 201 The Real "Bottom Line": Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and opinions about business and the role individuals play in business organizations. The course reviews the evolution of thought on the organizational structure of business enterprises. In particular, it considers objectives of business beyond profitability: that is, more than the "bottom line." Fall, Spring.

BA 311/EC 311 Quantitative Analysis for Business
Selected methods and techniques related to managerial choice and administrative decision making. (Also listed as EC 311.) Prerequisites: BA 201 and MA 231. Fall, Spring.

BA 475 Advanced and International Marketing
A study of advanced topics and strategies employed in marketing practice including behavioral research techniques, market segmentation, consumer behavior, and the marketing of services. The course includes signiﬁcant coverage of international marketing and the structures of trade employed to facilitate the marketing process. The course examines marketing as employed in domestic, international, global corporate, nonproﬁt, and other non-government organizations. Prerequisite: BA 350. Fall, Spring.