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Carolyn Garrity

Carolyn Garrity

Assistant Professor of Marketing

Carolyn GarrityOffice:

Harbert 212

Contact Information:

Birmingham-Southern College
Box 549023
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4838
Office Fax: (205) 226-3080

Brief Career Background:

Assistant Professor, McNeese State University, Lake Charles, LA 
Teaching Assistant/Graduate Assistant, Louisiana State University, Baton Rouge, LA 
Vice President--Client Services, Entrepreneurial Center, Birmingham, AL 
Director Marketing, Aslan Training, Atlanta, GA 
Program Director, National Institute for Community Empowerment, Atlanta, GA

Educational Background:

PhD, Marketing, Louisiana State University (Dec. 2012) 
MBA, Marketing and Non-Profit Management, American University 
BBA, Marketing and Management, University of Cincinnati

Areas of Academic Interest:

  • Marketing and marketing strategy
  • Nonprofit and arts marketing
  • Entrepreneurship

Research Interests:

  • Marketing strategy
  • Entrepreneurship
  • New product introduction
  • Technology adoption

Courses Taught:

BA 201 The Real “Bottom Line”: Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and opinions about business and the role individuals play in business organizations. The course reviews the evolution of thought on the organizational structure of business enterprises. In particular, it considers objectives of business beyond profitability: that is, more than the “bottom line.”

BA 251 Navigating Negotiation in the Marketplace (1)
Introduces fundamental skills of advocacy, negotiating skills, conflict resolution, needs identification and customer care. The course will provide practice in delivering effective public presentations, one-on-one customer sales scenarios, and writing effective business emails, letters, reports, and sales-related documents.

BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and administrative decision making. (Also listed as EC 311.)

BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product development as well as to how transactions in the marketplace are initiated, motivated, facilitated, and consummated by both business and nonbusiness organizations.

BA 351 Arts and Nonprofit Marketing (1) 
A focus on practical applications in the marketing of the arts in today’s increasingly competitive economic environment. Designed to appeal to both artists and others who endeavor to work in marketing in nonprofit organizations, a particular emphasis will be placed on understanding audiences/markets and building participation in organizational programs and services.

BA 475 Advanced and International Marketing (1)
A study of advanced topics and strategies employed in marketing practice including behavioral research techniques, market segmentation, consumer behavior, and the marketing of services. The course includes significant coverage of international marketing and the structures of trade employed to facilitate the marketing process. The course examines marketing as employed in domestic, international, global corporate, nonprofit, and other non-government organizations. Prerequisite: BA 350.

BA 499 Strategic Management (1)
An integration of several business functions, such as accounting, finance, production, marketing, and management, in developing and stimulating the student’s skill at the formulation of overall management strategy and policy. Prerequisites: BA 400, and BA 474 or BA 475; business administration major and senior standing, including completion of 26 regular term units. Exploration term.