9 / 46
BSC
Birmingham-Southern College
7
Logos
unique logo exceptions
Visual identity is the sum of all the visual impressions associated with the Birmingham-Southern College name. With a number of incompatible logos in use,
our graphic identity needs consolidation and consistency. Every BSC department, office, program and center has developed a reputation for superior
scholarship and service. However, as our reputation has grown, so has our variety of logos, graphic identities and other marks. The goal is for campus
communicators to have more consistency in branding the college and its parts, while preserving the flexibility demanded by a decentralized college culture.
In the past, some departments, offices, programs and/or centers have requested unique logo designs that differ from BSC’s identity to convey differentiated
messaging about their respective areas. While we understand the desire for unique logos; we maintain that having a single visual element resonates with our
many audiences and provides quick, easy and consistent recognition of entities within the BSC system.
Thus, the official BSC wordmark shall always serve as the primary, dominant identifier for all printed publications, Web/electronic applications and other
needs as approved by the Office of Communications. No logo, graphic or visual elements designed outside of the parameters identified in our Visual Identity
System will be endorsed by the college.
Policy for Named Centers and Programs
For named centers and programs with either 1) external visibility for prospective students, their parents and alumni, and/or 2) integral association with a
BSC academic area, approvals may be considered for a graphic element to be used on only internal correspondence (e.g., specialty promotional items, banners
and certain collateral materials), as long as there is a clear visual separation and delineation between the BSC wordmark and the graphic element (samples
shown on pages 28-29). The graphic element cannot be grouped with the BSC wordmark in any way as to appear as a larger composite mark (see page 9).
Graphic elements may never be used on letterhead, envelopes or business cards. The BSC wordmark must always be
the dominant element
of any advertising
for the college, its centers and programs.
Please contact the Office of Communications at x4902 or
[email protected]with questions about the college’s policy for named centers and programs.