BSC
Birmingham-Southern College
BSC Visual Identity System
tABLE OF CONTENTS
Introduction
2
Logos
3
BSC Wordmark
4
Configurations
5
Secondary Signatures
6
Unique Logo Exceptions
7
Formats
8
Incorrect Usages
9
Placement
10
Incorrect Placements
11
Athletics Marks
12
The College Seal
13
Typefaces
14
Primary Display Font
15
Primary Body Text Font
16
Formal Body Text Font
17
Web/Online Fonts & Substitute Fonts
18
ColorS
20
Primary and Secondary
21
Stationery system
22
Letterhead
23
Envelopes
24
Business Cards
25
Publications/design samples
26
Collateral Materials
27
Fax Sheets
28
Brochures
29
Named Centers’ & Programs’ Materials 30
Notecards
32
Invitations
33
Programs
34
Banners
35
Display Ads
36
Postcards
37
PowerPoint Slides
38
Miscellaneous Items
40
E-Mail Signatures & Voice Messaging 41
CONTACTs
42
The Office of Communications
43
and Related Services