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BSC

Birmingham-Southern College

BSC Visual Identity System

tABLE OF CONTENTS

Introduction

2

Logos

3

BSC Wordmark

4

Configurations

5

Secondary Signatures

6

Unique Logo Exceptions

7

Formats

8

Incorrect Usages

9

Placement

10

Incorrect Placements

11

Athletics Marks

12

The College Seal

13

Typefaces

14

Primary Display Font

15

Primary Body Text Font

16

Formal Body Text Font

17

Web/Online Fonts & Substitute Fonts

18

ColorS

20

Primary and Secondary

21

Stationery system

22

Letterhead

23

Envelopes

24

Business Cards

25

Publications/design samples

26

Collateral Materials

27

Fax Sheets

28

Brochures

29

Named Centers’ & Programs’ Materials 30

Notecards

32

Invitations

33

Programs

34

Banners

35

Display Ads

36

Postcards

37

PowerPoint Slides

38

Miscellaneous Items

40

E-Mail Signatures & Voice Messaging 41

CONTACTs

42

The Office of Communications

43

and Related Services