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Dear Colleagues,

The

Visual Identity System Manual

was created to help bring consistency to the

way we all communicate about Birmingham-Southern College (BSC).

We share a responsibility to present the BSC brand correctly in any form

of communication, whether it occurs in print, online or in PowerPoint

presentations. This manual provides you with the necessary tools to

accomplish our collective goal.

In the pages that follow, you will find a wealth of resources: the elements of

our brand and the standards and guidelines for supporting them. By utilizing

the manual as a framework for creating collateral, we can properly reflect the

university brand in all our communications.

The success of the BSC brand depends on all of us communicating with

consistency, clarity and effectiveness. The elements in these guidelines apply to

all departments, offices, special programs and centers of the college.

Thank you in advance for your cooperation.

Forward, ever.

Dr. Edward F. Leonard III

President, Birmingham-Southern College