Dear Colleagues,
The
Visual Identity System Manual
was created to help bring consistency to the
way we all communicate about Birmingham-Southern College (BSC).
We share a responsibility to present the BSC brand correctly in any form
of communication, whether it occurs in print, online or in PowerPoint
presentations. This manual provides you with the necessary tools to
accomplish our collective goal.
In the pages that follow, you will find a wealth of resources: the elements of
our brand and the standards and guidelines for supporting them. By utilizing
the manual as a framework for creating collateral, we can properly reflect the
university brand in all our communications.
The success of the BSC brand depends on all of us communicating with
consistency, clarity and effectiveness. The elements in these guidelines apply to
all departments, offices, special programs and centers of the college.
Thank you in advance for your cooperation.
Forward, ever.
Dr. Edward F. Leonard III
President, Birmingham-Southern College