2015 Visual ID Manual

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10
For all BSC communications, the BSC wordmark
should be placed in either 1) the lower-right
corner at a minimum of 1/2” from the edges of
the page, or 2) the lower center at a minimum
of 1/2” from the edges of the page.
The wordmark should never be placed against
the edge of the page as a bleed because when
the page is trimmed, the wordmark is often
cropped disproportionately, violating the visual
identity standards (see page 11).
The wordmark should always appear on
the outside front cover of any piece of
communication. Please contact the
Office of Communications at x4902 or
for permission to place
the wordmark in a location other than those
outlined above. The recommended positions
should pose no problems for general
collateral creation.
Logos
placement
Preferred Placement 1, lower-right Preferred Placement 2, lower-center
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Birmingham-Southern College
2013-14
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