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8

BSC

Birmingham-Southern College

Logos

formats

Clear Space Requirements

To be visually effective, the BSC wordmark requires an open area

around it. This area is called the ‘control area.’ It is defined as the

border (margin) of empty space around the logo, equal to a minimum

of 1/4 of an inch. The greater the clear space, the better.

It is preferable that no other visual elements appear within the

control area. Maintain a minimum distance of 1/4 inch between the

wordmark and any other elements appearing with it.

Please maintain 1/4 inch of space around all other treatments of the

wordmark (left-justified, stacked, and lone elements).

Proportion

The ‘BSC’ letters and spelled-out name should always be kept in the

proportions shown to maintain the integrity of the logo (see page

9, item 5). Always use the approved wordmark files and use only

vector files of the wordmark when printing.

Never

try to recreate

the wordmark yourself (see page 9, item 6). If you need to scale the

wordmark, always constrain proportions so the height and width are

scaled simultaneously. To maintain the correct proportions of the

wordmark, always hold down the shift key as you drag the corner to

increase or decrease its size.

Size

The wordmark should not appear smaller than 1 3/8“ wide in any

printed material (shown, bottom right), or 100 pixels wide on-screen.

BSC

Birmingham-Southern College

1/4”

1/4”

BSC

Birmingham-Southern College

BSC

BSC

Birmingham-Southern College

1/4”

1/4”

1/4”

1/4”

1/4”

1/4”