8
BSC
Birmingham-Southern College
Logos
formats
Clear Space Requirements
To be visually effective, the BSC wordmark requires an open area
around it. This area is called the ‘control area.’ It is defined as the
border (margin) of empty space around the logo, equal to a minimum
of 1/4 of an inch. The greater the clear space, the better.
It is preferable that no other visual elements appear within the
control area. Maintain a minimum distance of 1/4 inch between the
wordmark and any other elements appearing with it.
Please maintain 1/4 inch of space around all other treatments of the
wordmark (left-justified, stacked, and lone elements).
Proportion
The ‘BSC’ letters and spelled-out name should always be kept in the
proportions shown to maintain the integrity of the logo (see page
9, item 5). Always use the approved wordmark files and use only
vector files of the wordmark when printing.
Never
try to recreate
the wordmark yourself (see page 9, item 6). If you need to scale the
wordmark, always constrain proportions so the height and width are
scaled simultaneously. To maintain the correct proportions of the
wordmark, always hold down the shift key as you drag the corner to
increase or decrease its size.
Size
The wordmark should not appear smaller than 1 3/8“ wide in any
printed material (shown, bottom right), or 100 pixels wide on-screen.
BSC
Birmingham-Southern College
1/4”
1/4”
BSC
Birmingham-Southern College
BSC
BSC
Birmingham-Southern College
1/4”
1/4”
1/4”
1/4”
1/4”
1/4”