BSC Difference-Makers ...
Birmingham-Southern recently added two new television spots and two print advertisements to its 2009-10 marketing efforts.
Two additional television spots and two additional print ads currently are in production and will be available on this Web page in the coming weeks.
The TV spots are airing in various target markets, while the print ads are running in the college guide and school profile issues of city magazines across the South.
The marketing campaign is focused around the idea that: It doesn't matter what you choose to do for a living; what matters most is what you choose to do with your life.
The television and print ads also are being used on various social media sites, such as Facebook. When prospective students or others click on the ads, they are taken to a landing page on the BSC Admission Web site that gives them additional information about the subject of that particular advertisement, more information about the college, and a chance to see all of the print and television ads.
Also check out the college's new “difference-makers” Web site for Future Students at www.bsc.edu/admission.