Page 19 - Student Organizations Manual

Everyone wants newmembers. New organizations are starting all the time. As the
number of student groups increases, the competition for newmembers intensifies.
This manual is designed to help your group successfully recruit and retain new
The first step to take in planning a recruitment drive is to look at your organization:
you have to know the product before you can sell it. The best way to run an unsuc-
cessful campaign is to be unsure of the goals and objectives of your own group. What
is our purpose? What are our future plans? Knowing the answers to these questions
will help you define who you want to recruit and how you want to recruit them.
Build a profile of the person you want to recruit: Freshman? Grad student? Male or
female? What major? Interests or hobbies? Religious affiliation? Is there a certain
spot on campus this person is likely to be? A dorm? A particular college or depart-
ment? What mediumwill most likely appeal to this person? Posters? Music? Keep
this profile in mind when you advertise.
Think of the things your organization has to offer to prospective members. Fun? Pres-
tige? Leadership possibilities? Developing interpersonal skills? Be sure to incorpo-
rate what you have to offer into your publicity.
The publicity for your recruitment drive will require your best effort in many areas, in-
cluding creativity, budgeting, and time management. Don’t be afraid to delegate au-
thority. Organize committees for publicity and other areas. Get the whole group
involved: the group will work better if everyone is given a role in planning and execut-
ing the drive. A satisfied customer is your best advertising—If your members are
pleased with your organization (and their role in it), they will do a much better job of
selling the product.
BE CREATIVE. Your publicity is more likely to be effective if it is noticed. Make a real-
istic budget and stick to it. Any publicity must be cost-effective to be successful.
Write out a time-line of all deadlines to be met—be sure to plan the entire campaign
well in advance (e.g., when is the deadline for getting the publicity to the printer so
that it gets back to us in time?).
RIGHT to Information
to knowwhat is expected of me
to training required to complete assignments
to knowwhat resources are available and how to access them
i.e. budget, supplies, etc.)
to knowwhat opportunities and benefits are available
to be informed of activities and decisions
RIGHT to Structure
to share in planning group goals
to share in making rules that govern the group
to take part in the decision making process
RIGHT to a Sense of Belonging
to feel that no one objects to my presence
to feel that I am sincerely welcome
to feel that I am honestly needed for my total self, not merely for my
hands and time
to be treated as a co-worker
to not be taken for granted
RIGHT to Participation
to choose level or type of responsibilities
to have responsibilities that challenge
to expansion at a rate my abilities allow
to express ideas
to give constructive criticism
to self termination plan
RIGHT to Recognition
verbal recognition of work well done
appropriate rewards
to expect evaluation of performance from peers and advisors
RIGHT to Enjoyment
Motivating Members
If it weren’t for my apathetic membership, I’d be doing fine- they just don’t care.”
Sorry, membership apathy is more than non-caring or laziness. Apathy is no more and
no less than the “flipside” of motivation. An apathetic/non-motivated member is:
without emotion
unaware of the “turn-on” opportunities