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Faculty Profiles

Department: Business

J. L. "Bert" Morrow, Jr.J. L. "Bert" Morrow, Jr.

Associate Professor of Business Administration


214 Harbert

Contact Information:

Box 549023
Birmingham-Southern College
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4827
Office Fax: (205) 226-3080

Brief Career Background:

Prior to joining the faculty at Birmingham-Southern, Professor Morrow was a member of the faculty at Mississippi State University and Samford University. Prior to beginning his academic career, Dr. Morrow gained extensive managerial experience with a regional real estate development firm.

Educational Background:

Ph.D. Texas A&M University, 1996
M.Acc. The University of Alabama, 1990
B.S. The University of Alabama, 1981

Areas of Academic Interest:

My research focuses on the relationship between socially complex resources (e.g. trust, knowledge, culture, decision-making processes) and competitive advantage. I am particularly interested in how these resources vary across cultures and how they affect the performance of strategic alliances, the management of technological innovations and organizations facing the need for strategic change.

Courses Taught:

BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and administrative decision making (same course as EC 311). Prerequisites: MA 207 and BA 201.

BA 400: International Strategic Issues
A study of the international business organization as a device for mobilizing people and resources to accomplish organizational objectives. Major topics include strategy formulation and implementation in a global environment with particular attention to organizational leadership, role of culture, and ethical and socially responsible decision making (a Leadership Studies designated course). Prerequisites: BA 320, 350, and 372.  Fall

BA 499 Strategic Management (1)
An integration of several business functions, such as accounting, finance, production, marketing, and management, in developing and stimulating the student's skill at the formulation of overall management strategy and policy. Prerequisites: senior standing as a major in business administration, including completion of 28 regular term units and two of the following courses: BA 400, BA 474, BA 475; plus completion of the following principles courses: BA 201, BA 320, BA 350, BA 372