Assistant Professor of Marketing
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4825
Office Fax: (205) 226-3080
Brief Career Background:
Dr. Harrison graduated from The University of Alabama in 2011 with a Ph.D. in Marketing. Her research areas of interest are services and retailing. Her work can be found in the Journal of Service Research, the Journal of Business Research, and the Journal of Marketing Theory and Practice. Dr. Harrison has presented her research at numerous national and international conferences. She is a member of the Academy of Marketing Science and the Society for Marketing Advances. As a doctoral student, Dr. Harrison was a doctoral consortium fellow for the American Marketing Association-Sheth Foundation, Academy of Marketing Science World Marketing Congress, and the Society for Marketing Advances. Prior to her academic career, Dr. Harrison was a public relations specialist for an industrial distribution firm that has branches throughout the United States and Canada. She earned her M.B.A. from the University of Alabama where she worked as a small business consultant and family business forum coordinator at the University of Alabama Small Business Development Center. She received her B.S.B.A. from Mississippi College in Clinton, Mississippi, where she spent a semester studying in London.
Ph.D., Marketing, University of Alabama, 2011
M.B.A., University of Alabama, 2004
B.S.B.A, Mississippi College, 2002
Areas of Academic Interest:
- Research Interests:
- Consumer Behavior
BA 201 The Real "Bottom Line": Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and opinions about business and the role individuals play in business organizations. The course reviews the evolution of thought on the organizational structure of business enterprises. In particular, it considers objectives of business beyond profitability: that is, more than the "bottom line." Fall, Spring.
BA 311/EC 311 Quantitative Analysis for Business
Selected methods and techniques related to managerial choice and administrative decision making. (Also listed as EC 311.) Prerequisites: BA 201 and MA 231. Fall, Spring.
BA 475 Advanced and International Marketing
A study of advanced topics and strategies employed in marketing practice including behavioral research techniques, market segmentation, consumer behavior, and the marketing of services. The course includes signiﬁcant coverage of international marketing and the structures of trade employed to facilitate the marketing process. The course examines marketing as employed in domestic, international, global corporate, nonproﬁt, and other non-government organizations. Prerequisite: BA 350. Fall, Spring.