BSC logo
Faculty Profiles

Department: Business & Accounting

Carolyn GarrityCarolyn Garrity

Assistant Professor of Marketing


Harbert 212

Contact Information:

Birmingham-Southern College
Box 549023
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4838
Office Fax: (205) 226-3080

Brief Career Background:

Assistant Professor, McNeese State University, Lake Charles, LA
Teaching Assistant/Graduate Assistant, Louisiana State University, Baton Rouge, LA
Vice President--Client Services, Entrepreneurial Center, Birmingham, AL
Director Marketing, Aslan Training, Atlanta, GA
Program Director, National Institute for Community Empowerment, Atlanta, GA

Educational Background:

PhD, Marketing, Louisiana State University (Dec. 2012)
MBA, Marketing and Non-Profit Management, American University
BBA, Marketing and Management, University of Cincinnati

Areas of Academic Interest:

  • Marketing and marketing strategy
  • Nonprofit and arts marketing
  • Entrepreneurship

Research Interests:

  • Marketing strategy
  • Entrepreneurship
  • New product introduction
  • Technology adoption

Courses Taught:

BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and administrative decision making. (Also listed as EC 311.)

BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product development as well as to how transactions in the marketplace are initiated, motivated, facilitated, and consummated by both business and nonbusiness organizations.