Stephen H. Craft

Elton B. Stephens Professor of Marketing

Office:

Harbert 213

Contact Information:

Birmingham-Southern College
Box 549023
900 Arkadelphia Rd
Birmingham, AL 35254
Office Phone: (205) 226-4818
Office Fax: (205) 226-3080
E-mail: scraft@bsc.edu

Personal Web Page

Brief Career Background:

Dr. Craft joined the faculty of Birmingham-Southern College in 2004 after having served on the faculty in the College of Business and Economics at Towson University and the School of Business and Public Management at The George Washington University. Prior to moving into academia, Dr. Craft spent his early career in industry including: Product and Brand Manager and later Manager of Marketing Strategies at Freddie Mac; Senior Product Manager at First American Bank; and, Marketing Analyst at SouthTrust Bank.

Educational Background:

Ph.D. 2001 - The George Washington University
MBA 1994 - The George Washington University
BA 1988 - Birmingham-Southern College

Areas of Academic Interest:

Behavioral Research in Marketing
Public Policy and Marketing
Market Segmentation
CRM
Brand Development
International Marketing Strategy
Globalization

Courses Taught:

Undergraduate

BA 201 The Real "Bottom Line": Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and opinions about business and the role individuals play in business organizations. The course reviews the evolution of thought on the organizational structure of business enterprises. In particular, it considers objectives of business beyond profitability: that is, more than the "bottom line." Fall, Spring.

BA 301 International Business & Marketing
A focused examination of principles of international business and marketing, including marketing analysis, product development, pricing, global channels of distribution, international trade and economic structures, and promotion as applied in the international setting.This course is designed for non-majors. (Does not satisfy requirements for Business Administration major). Summer.

BA 350 Principles of Marketing (1)
A survey course of marketing as an exchange process. Consideration is given to product development as well as to how transactions in the marketplace are initiated, motivated, facilitated, and consummated by both business and nonbusiness organizations. Prerequisite: BA 201 Fall, Spring.

BA 470 Special Topics in Business (1)
A seminar on selected topics in the leadership and management of organizations.

BA 475 Marketing Management (1)
A study of marketing from managerial viewpoints: critical analysis of functions of marketing opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluating and adjusting marketing effort. Prerequisite: BA 350.

BA 499 Strategic Management (1)
An integration of several business functions, such as accounting, finance, production, marketing, and management, in developing and stimulating the student’s skill at the formulation of overall management strategy and policy. Prerequisites: senior standing as a major in business administration, including completion of 28 regular term units and two of the following courses: BA 400, BA 474, BA 475; plus completion of the following principles courses: BA 201, BA 320, BA 350, BA 372.

Graduate

PPM 552 Individual and Group Behavior
PPM 559 Organizational Behavior and Public Administration
PPM 580 Service Marketing
PPM 585Marketing Research
PPM 590 International Business
PPM 599 Special Topic Seminar in Public Sector Management