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ACADEMIC PROGRAMS
Birmingham-Southern College Catalog 2016-2017
116
atmospheres and interiors, variable stars, stellar clusters and associations, galactic
structure, stellar evolution, and cosmology. Prerequisites: MA 232 and PH 122.
BA - Business Administration
BA 120 Marketing: Maximizing Social and Economic Opportunities (1)
An introduction to the strategic decisions that businesses and individuals make in order to
create and maintain a brand. The primary objective of the course is to develop tools for
competitive brands at the individual and corporate level.
BA 201 The Real “Bottom Line”: Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and
opinions about business and the role individuals play in business organizations. The
course reviews the evolution of thought on the organizational structure of business
enterprises. In particular, it considers objectives of business beyond profitability: that is,
more than the “bottom line.”
BA 251 Navigating Negotiation in the Marketplace (1)
Introduces fundamental skills of advocacy, negotiating skills, conflict resolution, needs
identification and customer care. The course will provide practice in delivering effective
public presentations, one-on-one customer sales scenarios, and writing effective business
emails, letters, reports, and sales-related documents.
BA 273 Special Topics in Business Administration (1)
A study of a faculty-selected topic on some aspect of business. Topic can vary from
accounting, economics, finance, marketing, and management. Coursework may include
reading, field work, oral and written reports, and analysis of theoretical and practical
problems.
BA 293, 393, 493 Independent Study in Business Administration (½ or 1)
Directed study for advanced students in the major. Coursework may include supervised
reading, field work, written reports, and analysis of theoretical and practical problems in
business administration. Specific guidelines concerning independent study projects
appear in the “Exploration Term and Contract Learning” section of this catalog.
BA 298, 398, 498 Teaching Experience in Business Administration (½ or 1)
A teaching experience course. Specific guidelines concerning teaching experiences
appear in the “Teaching Experiences” section of this catalog. Open to sophomores,
juniors, or seniors with consent of major advisor.
BA 301 International Business and Marketing (1)
A focused examination of principles of international business and marketing, including
marketing analysis, product development, pricing, global channels of distribution,
international trade and economic structures, and promotion as applied in the international