Disciplinary Depth Goals
Business Administration
Students completing the business administration program should, at minimum, understand the following:
The rules and responsibilities of managers, including;
- the steps that must be taken to plan, organize, lead, and control
organizations
- the application of quantitative tools and techniques used in
solving business problems
- the concepts of organizational behavior, the means by which managers can design and change organizations and work systems
The roles and responsibilities of marketing managers, including:
- developing products and services
- targeting markets
- developing marketing strategies
- an understanding of the role of consumer behavior and the channels through which products and services reach the ultimate consumer in both for profit and not for profit organizations
The roles and responsibilities of the financial manager, including:
- analyzing and using financial statements to assess the financial
health of a firm from the perspectives of management and the suppliers
of capital
- developing pro forma financial statements for use as a tool in
forecasting long and short term funding needs
- applying the time value of money concepts to the financing and
investment decision making process, particularly in the areas of
security valuation and
capital budgeting
- a familiarity with capital structure issues, dividend policy, and working capital management
The fundamental principles and language of economics, including:
- the nature and role of a market, profits, and entrepreneurship.
The concepts of strategy formulation and implementation and what it means to respond to the external forces affecting the organization, including:
- economic, social, cultural (demographic), competitive, environmental (ecological), political, governmental, legal, and technological forces.