Disciplinary Depth Goals

Business Administration

Students completing the business administration program should, at minimum, understand the following:

The rules and responsibilities of managers, including;

the steps that must be taken to plan, organize, lead, and control organizations
the application of quantitative tools and techniques used in solving business problems
the concepts of organizational behavior, the means by which managers can design and change organizations and work systems

The roles and responsibilities of marketing managers, including:

developing products and services
targeting markets
developing marketing strategies
an understanding of the role of consumer behavior and the channels through which products and services reach the ultimate consumer in both for profit and not for profit organizations

The roles and responsibilities of the financial manager, including:

analyzing and using financial statements to assess the financial health of a firm from the perspectives of management and the suppliers of capital
developing pro forma financial statements for use as a tool in forecasting long and short term funding needs
applying the time value of money concepts to the financing and investment decision making process, particularly in the areas of security valuation and capital budgeting
a familiarity with capital structure issues, dividend policy, and working capital management

The fundamental principles and language of economics, including:

the nature and role of a market, profits, and entrepreneurship.

The concepts of strategy formulation and implementation and what it means to respond to the external forces affecting the organization, including: